Careers for Marketing Students

What jobs can marketing majors find in the insurance industry?

Insurance is super competitive, which means high-quality marketers like you are in demand.

If you’re a marketing or communications major, you’re probably thinking that the next logical step is to find a job at an advertising or marketing agency. And sure, that’s cool. But you should also be looking at companies known for investing heavily in marketing, because they’re likely to have lots of opportunities.

Actually, now that we think about it, you know what kinds of companies do a ton of smart and interesting marketing work? You guessed it. Insurance companies.

This shouldn’t be news; you see insurance ads everywhere. That’s no accident. Marketing is a key way insurers distinguish themselves and their products and services from their competitors. The largest insurance organizations spends hundreds of millions of dollars a year on advertising alone. That’s a lot of good work for marketers.

Here are some of the routes you can take that perfectly align with your marketing experience:

  • Insurance advertising
  • Public relations
  • Product marketing
  • Corporate communications
  • Business analyst
  • Social media manager
  • Product management

As part of an insurer’s marketing team, you control your company’s brand. You’d work with pretty much every other part of the organization developing products; testing them in the marketplace; and coming up with the best ways to advertise, talk about and sell them. Your team would also oversee social media, helping to create the content, campaigns and collateral that spread the good word about your company’s offerings.

How to Make It Happen

Your communications courses will get you geared up for practically any marketing career, but try taking a few business classes, too. A baseline understanding of how the risk management and insurance industry works will help you better communicate with potential employers (and land more job offers).

Also, we can’t repeat this enough—get an internship. It's a chance to get on-the-job experience and see what a workday is actually like. Look for opportunities to intern at a company in the risk management and insurance industry or at a communications agency that works with insurers.

If it’s a good fit, you might not have to look for another job. Plenty of interns who show they’re smart, creative and ready for the working world land great marketing jobs where they interned before they even graduate.

Career Planning Tools

No idea how to start planning your career? Start here.

Insurance Career Stories

Don't take our word for it

Real risk management and insurance professionals are changing the industry — and our world.

Opportunities in Insurance

Make a difference

How can you make the most of a marketing major with a career in insurance and risk management?

Indeed Job Listings
Don't see anything that interests you? Visit Indeed.com to explore more opportunities.
5 hours ago

Telemarketing Sales Representative

Precision Brokerage Group, Inc.
Eden Prairie, MN
Since our inception, PBG has become a top-rated, full-service insurance marketing organization with a primary focus on the senior insurance market....
10 hours ago

InsurTech Marketing and Busienss Development Manager

Hartford/East Hartford Innovation Places
Hartford, CT
Bachelors degree required, with preference for advanced degree in marketing, business development, and insurance....
17 hours ago

Insurance Marketing

Megan O'Connell - State Farm Agency
Columbia, SC
Use a customer-focused, needs-based review process to educate customers about insurance options. A successful State Farm Insurance Agent is seeking an outgoing,...
19 hours ago

Broker Sales Representative

Benefitmall
Concord, CA
Understanding of insurance products preferably attained through working in an insurance marketing or selling program....
19 hours ago

Broker Sales Representative

Benefitmall
Woodland Hills, CA
Understanding of insurance products preferably attained through working in an insurance marketing or selling program....
1 day ago

Life Insurance Agent Support

First Financial Companies
Tampa, FL
Tampa based Life Insurance Marketing Company is seeking Agent Support person with 2 or more years’ experience in life insurance....