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The world of insurance is complex. It’s also very competitive. That’s why marketing is such an important part of the insurance industry.

In fact, insurers spend billions — yes, billions with a B — on marketing and advertising every year. That opens up all kinds of opportunities for creative marketers.

You’ve probably seen countless ads on TV. But the scope of insurance communications and marketing goes way beyond that. Today, companies are creating their own publications, podcasts, video series and more to get attention and build closer relationships with their audiences.

Here’s what it takes to enter an insurance marketing career.

Undergraduate degree required? Usually, preferably in business, communications, marketing, public relations, media studies, advertising or journalism.

Advanced degree required? No.

Additional requirements? No.

Typical career path: Marketers typically advance through experience and demonstrated success. Whether through taking an entry level position and moving up internally or taking a job at an outside agency and transitioning to another role, marketers can earn more responsibility simply by excelling in their roles.

Salary range:

  • Entry level: $48,744
  • Senior level: $116,270
  • Median: $100,810

Entry-level job titles:

  • Account Manager
  • Marketing Representative
  • Marketing Associate
  • Marketing Specialist
  • Corporate Communications Associate
Indeed Job Listings
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4 hours ago

Licened Insurance Agent / Medicare & Senior Market

United Insurance Group (UIG)
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Since 1983, UIG has grown to become a top-rated, full-service insurance marketing organization with a primary focus on the senior insurance market....
4 hours ago

Bilingual Medicare Field Agent

United Insurance Group (UIG)
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Since 1983, UIG has grown to become a top-rated, full-service insurance marketing organization with a primary focus on the senior insurance market....
4 hours ago

Medicare Agent with Pre-set Appointments

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Since 1983, UIG has grown to become a top-rated, full-service insurance marketing organization with a primary focus on the senior insurance market....
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Life New Business Representative

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8 hours ago

Insurance Sales Producer

Farmers Insurance
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Our Farmers agency is looking for a part-time self-driven Insurance Marketer. Prior insurance experienced preferred but not required....