A woman with dark hair in a trendy shirt

The world of insurance is complex. It’s also very competitive. That’s why marketing is such an important part of the insurance industry.

In fact, insurers spend billions — yes, billions with a B — on marketing and advertising every year. That opens up all kinds of opportunities for creative marketers.

You’ve probably seen countless ads on TV. But the scope of insurance communications and marketing goes way beyond that. Today, companies are creating their own publications, podcasts, video series and more to get attention and build closer relationships with their audiences.

Here’s what it takes to enter an insurance marketing career.

Undergraduate degree required? Usually, preferably in business, communications, marketing, public relations, media studies, advertising or journalism.

Advanced degree required? No.

Additional requirements? No.

Typical career path: Marketers typically advance through experience and demonstrated success. Whether through taking an entry level position and moving up internally or taking a job at an outside agency and transitioning to another role, marketers can earn more responsibility simply by excelling in their roles.

Salary range:

  • Entry level: $48,744
  • Senior level: $116,270
  • Median: $100,810

Entry-level job titles:

  • Account Manager
  • Marketing Representative
  • Marketing Associate
  • Marketing Specialist
  • Corporate Communications Associate
Indeed Job Listings
Don't see anything that interests you? Visit Indeed.com to explore more opportunities.
3 hours ago

Inside Sales - Loan Consultant

iLendingDIRECT
Englewood, CO
ILendingDIRECT is an award-winning national finance and insurance marketing firm. Finance and Insurance. LendingDIRECT is excited to announce that we continue...
5 hours ago

Operations Manager

iLendingDIRECT
Englewood, CO
ILendingDIRECT is an award-winning national finance and insurance marketing firm. Experience with direct and digital marketing....
5 hours ago

Paralegal - Compliance/Licensing

iLendingDIRECT
Englewood, CO
ILendingDIRECT is an award-winning national finance and insurance marketing firm. Marketing and advertising materials....
6 hours ago

Marketing Representative

Auto-Owners Insurance
Springfield, MO
Auto-Owners Insurance, a top-rated Insurance Carrier, is seeking an experienced and motivated Marketing Representative to join our team....
6 hours ago

Insurance Sales Agent

Dawkins Agencies
Fort Myers, FL
Valid driver’s license, insurance, and reliable vehicle. We are an insurance marketing organization offering a variety of life, health, Medicare, and retirement...
9 hours ago

Senior Benefits Sales Representative

Senior Life / Meadows Insurance
Greenville, SC
Senior Life, with it's partnership with Meadows Insurance, is one of the largest Insurance Marketing Organizations in the nation and have over 50 years of...